Big Data and Innovation in Tourism, Travel, and Hospitality

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Achat E-Book : Big Data and Innovation in Tourism, Travel, and Hospitality - Marianna Sigala - Mike Thelwall - Roya Rahimi
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

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Big Data and Innovation in Tourism, Travel, and Hospitality

Big Data and Innovation in Tourism, Travel, and Hospitality

Marianna Sigala

Mike Thelwall

Roya Rahimi

Caractéristiques du produit :
E-Book
Référence : 9789811363399
Sortie le : 26/02/2019
Editeur : SPRINGER
Format : EPUB
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Vente E-Book :                                    Big Data and Innovation in Tourism, Travel, and Hospitality
- Marianna Sigala  - Mike Thelwall  - Roya Rahimi
Achat E-Book : Big Data and Innovation in Tourism, Travel, and Hospitality - Marianna Sigala - Mike Thelwall - Roya Rahimi

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